Privacy Policy
Last Updated: February 17, 2026
Overview
This Privacy Policy describes how WAVE (Wave Activewear LLC), a Colorado limited liability company (“WAVE,” “we,” “us,” or “our”), collects, uses, shares, and protects your personal information when you access or use our website and related services (the “Services”).
Our store is hosted by Shopify Inc., which enables us to provide our products and Services to you.
By using the Services, you acknowledge that you have read and understand this Privacy Policy.
Personal Information We Collect
“Personal information” means information that identifies, relates to, or can reasonably be linked to you.
We may collect:
Contact Information
Name, email address, phone number, billing and shipping addresses.
Payment Information
Payment method details and transaction data processed securely through Shopify or authorized payment processors. WAVE does not store full payment card numbers.
Account Information
Login credentials, saved preferences, order history, and account settings.
Transaction Information
Products viewed, added to cart, purchased, returned, or exchanged.
Communications
Messages, emails, and support requests you send to us.
Device & Technical Data
IP address, browser type, device identifiers, network information, and cookies.
Usage Data
Information about how you interact with the Services.
How We Collect Information
We collect personal information:
• Directly from you
• Automatically through cookies and tracking technologies
• From service providers assisting with payment, shipping, analytics, and marketing
• From advertising or marketing partners
How We Use Personal Information
We use personal information to:
• Process and fulfill orders
• Provide customer support
• Send order updates and notifications
• Improve website performance and user experience
• Send marketing communications (you may opt out at any time)
• Prevent fraud and enhance security
• Comply with legal obligations
How We Share Personal Information
We may share personal information with:
Shopify – Our e-commerce platform provider.
Service Providers – Payment processors, shipping carriers, analytics providers, email platforms, and hosting services.
Marketing & Advertising Partners – For advertising and performance tracking.
Legal Authorities – When required by law.
Business Transfers – In connection with a merger or acquisition.
We do not sell your personal information for monetary value.
Your Privacy Rights & Choices
Depending on your state of residence (including Colorado and California), you may have the right to:
• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of personal information
• Request a copy of your data
• Opt out of the sale or sharing of personal information for targeted advertising purposes
Although WAVE does not sell personal information for monetary value, certain advertising activities may be considered “sharing” under applicable privacy laws.
You may exercise your rights by:
• Contacting us at contact@waveactive.co
• Adjusting your browser cookie settings
• Enabling Global Privacy Control (GPC) in your browser
If you visit our website with Global Privacy Control (GPC) enabled, we will treat this as a request to opt out of activities that may be considered a sale, sharing, or targeted advertising for that browser and device.
We will not discriminate against you for exercising your rights.
We may request identity verification before processing your request.
Relationship with Shopify
Our store is hosted by Shopify Inc.
Information you provide when using our Services may be processed by Shopify to operate and improve the platform. Shopify may process data across its global infrastructure.
To learn more about Shopify’s privacy practices, visit:
https://www.shopify.com/legal/privacy
Shopify is responsible for its own data processing activities in accordance with its privacy policy.
Cookies & Tracking Technologies
We use cookies and similar technologies to:
• Enable core site functionality
• Analyze website performance
• Support marketing and advertising efforts
You may manage cookie preferences through your browser settings.
Children’s Privacy
The Services are not directed to individuals under 13 years of age.
We do not knowingly collect personal information from children. If you believe a child has provided information to us, please contact us.
Data Security & Retention
We rely on Shopify and trusted service providers to implement reasonable security safeguards.
No online transmission is completely secure.
We retain personal information only as long as necessary to:
• Provide Services
• Comply with legal obligations
• Resolve disputes
• Enforce agreements
International Transfers
Although WAVE currently sells within the United States, some service providers (including Shopify) may process data outside your state or country.
Where required, appropriate safeguards are used.
Changes to This Policy
We may update this Privacy Policy periodically.
The “Last Updated” date reflects the most recent revision.
Continued use of the Services constitutes acceptance of updates.
Contact
For privacy-related inquiries, please contact: